Head of Growth Marketing - Men's Health

Voy is a leading preventive healthcare platform for men and women, with core clinical pathways across weight management, hormone treatments, dermatology and mental health. The business is scaling fast - $675m annualised revenue, growing ~130% YoY, operating across the UK, Brazil, Germany and India. Within Voy, the Testosterone Replacement Therapy (TRT) category is one of our fastest-growing and most strategically important lines. We're the largest private TRT provider outside the US, with 250,000+ men tested for low testosterone, a published outcomes study with Harvard Medical School covering 9,500 patients, and a clinical authority team led by Dr Jeff Foster (co-author of the UK's national testosterone guidelines). Despite that, TRT in the UK sits roughly where female HRT did a decade ago: clinically common, culturally stigmatised, and largely absent from mainstream conversation. The category is on the cusp of a cultural shift, and we intend to lead it. We're hiring a Head of Growth Marketing to take the TRT category from where it is today to category-defining scale - building both the acquisition engine and the cultural conversation that gets us there. You'll have full ownership of growth strategy, a meaningful budget, and the chance to build the team and infrastructure to match the ambition. This is a rare role: the commercial scale and operational rigour of a $675m business, combined with the category-defining mission of changing how the UK talks about men's hormone health. What you’ll be doing • Own the overarching growth plan, achieving 100% yoy growth in acquisitions • Lead the growth marketing strategy for category awareness and stigma reduction - partnering with PR and clinical teams to translate cultural relevance into measurable acquisition outcomes • Lead end-to-end creative campaign development - from concept through media planning, creative production, and performance optimisation • Act as the primary growth-side client for our PR agency - defining objectives, measuring impact on acquisition, and ensuring patient stories, clinical research, and celebrity partnerships translate into commercial outcomes • Own the integrity of the patient experience from first impression to activation - driving alignment with product, lifecycle, and operations to ensure the funnel converts efficiently end-to-end • Own the P&L for paid and earned acquisition - accountable for CAC, payback period, contribution margin, and revenue contribution to the category • Define where the next growth will come from - identifying whitespace, emerging channels, and new audience bets before they're obvious • Set acquisition targets and growth investment plans in partnership with Finance, defining the unit economics, payback expectations, and budget allocation that underpin the category P&L • Serve as the senior voice on growth in cross-functional planning, influencing product roadmap, pricing, and GTM decisions